TILEN ULE and NELI ŠTRUKELJ
Tilen : (+386)40 430 552
We would be happy to assist you in the correct choice for plants
and pockets for your home!
Even though we grew up in a fairly urban surrounding, practically every house and even apartment buildings had at least a small patch of land, where everyone grew some vegetables, herbs or flowers. But land for that purpose is now scarce as it gave way to new houses and buildings. It is estimated that 80% of the population will soon live in cities.
So one day, in a small workshop, where the skillful designer Neli Štrukelj runs her own fashion brand Nelizabeta, we begun to think how we could turn gardens upside down… or at least vertical!
From felt and upcycled tarpaulin, which would otherwise end up decaying for an age, we begun to create charming and useful pocket planters for vertical gardening. Easily mounted onto any wall, fence, pillar or even a window ledge, that gets at least a sunray a day, it makes for a perfect mean to end your fussing about not having space for a garden and supports your laziness by simply being in your home at your hands reach!
Our main goal, really, is to let everyone - meaning those who have successfully murdered a cactus as those who are able to turn a half rotten avocado pit into a lush palm tree - know the sensation that comes from eating, smelling and admiring your own plants. From the moment you decide which plant to put in your pocket of choice up until the moment you’ll be able to see, smell and taste the fruits of your labor, the small but dedicated Florideja team will provide guidance similar to those of a guru! From advice with choosing the right plant(s) and system(s), to mounting and continuous tips and recommendations as to how to keep your vertical green as happy and lush as it can be.
We firmly believe that creativity, innovation, sustainability and being in touch with people as well as nature, are the things that keep us all going.
Therefore, go green - but not with envy! :]
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Neli Štrukelj is a clothes, shoes, bags and purses designer. She will dress you up with timeless fashion accessories from head to tow. Her extensive knowledge, experience and creativity is what successfuly fuels her fashion trademark NELIZABETA. This time, she put her creativity to use with the creation of felt pockets. The workshop and studio is in Sežana. In Ljubljana, where she lives now she combined her creative power with another newly crowned plant enthusiast....
Tilen Ule was searching for a regular job for quite some time, but despite his experience in many areas, this quest was futile. As a new challenge, he firstly gained additional skills as Neli's assistant in marketing and sales before they jointly decided to try the relatively new market niche on the horizon of green community - vertical gardens that were created under the brand name of - FLORIDEJA (Flower-Idea).